Privacy Policy
Introduction
This privacy policy explains how personal information is collected, used, stored, and protected when you use this website or contact the emergency dental service. The terms we, us, and our refer to the operators of this website.
We are committed to protecting your privacy and handling your personal data responsibly and lawfully.
Our commitment to data protection
We take the protection of personal information seriously. Any data collected is used only for the purpose intended and is not shared unnecessarily. Appropriate measures are in place to prevent unauthorised access, misuse, or loss of data.
This policy is designed to comply with UK data protection legislation, including the UK General Data Protection Regulation and the Data Protection Act.
The lawful basis for processing personal data
We process personal data under one or more of the following lawful bases.
Contractual necessity
When you contact us to request emergency dental care or related services, we may process your personal information in order to respond to your enquiry and arrange appropriate care.
Consent
When you submit information through contact forms, email, or other communication methods, you consent to us using that information to respond to your request. You may withdraw consent at any time by contacting us.
Legal obligation
In some circumstances, we may be required to process personal data to comply with legal or regulatory obligations.
Information we may collect
We may collect and process the following types of information.
- Name and contact details
- Information you provide in messages or enquiries
- Technical data such as IP address, browser type, and device information
- Website usage data collected through analytics tools
We do not collect more information than is necessary.
How your information is used
Personal data may be used for the following purposes.
- Responding to enquiries and messages
- Arranging emergency dental appointments
- Improving website performance and user experience
- Maintaining website security
- Complying with legal requirements
Personal information is not sold or shared for direct marketing purposes.
Cookies and website analytics
This website uses cookies and analytics tools to understand how visitors use the site. This information is collected in an anonymous and aggregated form and helps improve website functionality.
You can manage or disable cookies through your browser settings.
Call tracking and recorded communications
Calls or enquiries may be monitored or recorded for quality assurance, training, or record keeping purposes. Any recordings are handled securely and retained only for as long as necessary.
Sharing personal information
Personal information is not shared with third parties unless required to provide the service requested, comply with legal obligations, or where you have given explicit consent.
We do not share personal data for direct marketing purposes.
How long we keep your data
Personal data is retained only for as long as necessary to fulfil the purpose for which it was collected, comply with legal obligations, or resolve disputes.
Retention periods may vary depending on the nature of the information.
Your rights under data protection law
You have rights under UK data protection law, including the right to.
- Access your personal data
- Request correction of inaccurate data
- Request deletion of data where appropriate
- Object to certain types of processing
- Lodge a complaint with the Information Commissioner Office
Requests can be made by contacting us using the details provided on this website.
How we protect your data
We use appropriate technical and organisational measures to protect personal data, including secure systems and encrypted connections where applicable.
Changes to this privacy policy
This privacy policy may be updated from time to time. The version published on this website is the version that applies at the time of use.
Contact us about privacy
If you have any questions about this privacy policy or how your data is handled, please contact us using the contact details provided on this website.